The Kuleshov effect.

Within looking at sequential narratives, The Kuleshov study shows ways in which scenes can alter a concept in a story, depending on the order in which they're shown. Alongside the prospect, different use of imagery can also change the appeal of a sequence, just by the order or way in which they're shown.

Here is in image from the Kuleshov video, representing the same three images of gentlemen, and three different images. Based on those different images, makes you as the viewer observe the situation of the man differently, although his expression or 'scene' never alters.

Depending on the images that are combined with the image of the man, entirely change the atmosphere of the sequence.

In another example of The Kuleshov effect, the placement of images can also tell a different story.

Here is an image of Hello Kitty in a car driving. The next image is over her in the park with a friend having a tea party.

With this organization of images, you as the viewer are lead to believe that Hello Kitty drove to the park to see her friend.

 

However, if we reverse those images, It will then became Hello Kitty is driving home from being with her friend in the park.

Different placements of imagery can tell an entirely different story, even if the narrative is solid. Rearranging the sequences within a story, tell something entirely different. Here is the video representing The Kuleshov effect in full: