The History of Sony as a Company

Sony began as a very small company known as the 'Tokyo Tsushin Kogyo' (Tokyo Telecommunications Engineering Company) founded by genius's Masaru Ibuka and Akio Morita in 1946. After World War 2, in crippled Japan, Ibuka and Morita began they're own business repairing communication radios and producing voltmeters in hopes to push Japan's future in technology, where new electronics could be imagined and introduced. It was with that motivation and ambition, that the pair first developed the new innovative 'Rice Cooker' and although limited to stock due to supplies, was a growing success. It was then with their achievement they knew they had to become a bigger corporation and expand their knowledge across the world. Pairing with other countries such as the United Kingdom and America to fulfill materials and recruits, it was then when TTK was owned by a new corporation that it took the name of SONY.  Derived from the latin word 'Sonus' meaning sound and the American English word 'Sonny boy' which suited the general atmosphere of the business at the time, with young, enthusiastic and motivated people, who thrived to make a difference in the world of technology. Although the name wasn't officially changed until 1958, Sony produced it's first recording tape in 1950, that was constructed with a magnetite-coated paper base. This was known as the G-Type. From their success, Sony were offered the licensing to use transistors in their productions in 1954, and it was then when the TR-55 Transistor radio was born in 1955.

The TR-55 Transistor Radio.

The Trinitron Colour Television.

With that milestone, Sony's technological future beamed with success as they produced more and more innovations. Products such as the first Trinitron Colour Television in 1968. The colour video cassette player in 1971. The Betamax VCR in 1975 right up to the Walkman in 1979. Through continuous success, Sony produced everything from Cassette Players, CD Walkmans, VCR Machines, Televisions Camcorders, DVDs and now today the incredible High Definition Blu Ray disc.

However, Sony's success primarily derived from making entertainment efficient. Such as the first Walkman in 1979. It was a revolutionary breakthrough for personal entertainment. An efficient and exciting new way to listen to music, portable whenever and whenever you are. It was with that product the Sony shed light on what they could bring for the future, and thus produced more advanced models. From cassettes to CD's and even in Mobile phones, the 'Walkman' franchise is renown for it's breakthrough in the history of personal entertainment equipment. 

The Sony name branched from electronics to Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment and Sony Mobile Communication. Within all of it's products and entertainment, Sony's thirst and motivation to bring revolutionary technology to the world, is what brings them their booming success. It was and still is an important part of mainstream culture. 

Links:

http://www.sony.co.uk/article/id/1060176719725

http://www.sony.co.uk/hub/european-graduate-programme/3/1